Sweet Protection

Sweet Protection is a Norwegian brand founded in 2000 by industrial designer Ståle Norman Møller and a group of friends in Trysil, Norway. Its roots go back to the 1980s, when skateboarding was still banned in Norway and Møller began hand-crafting skateboards and gear inspired by counterculture and California board culture.

Sweet Protection quickly gained credibility by collaborating with elite athletes, most notably legendary snowboarder Terje Håkonsen, whose input helped refine products and elevate the brand’s reputation. 

Today, Sweet Protection is internationally recognized for high-performance helmets, eyewear, protective gear, and apparel. Its mission is to give everyone—from World Cup athletes to weekend adventurers—the confidence to push their limits.