Fizik

Founded in 1996, Fizik aims to design sophisticated, inspiring, and aesthetically pleasing gear for the most discerning cyclists. Initially focused on saddles, with iconic models like the Arione series, the brand expanded its range to include shoes, handlebar tape, and accessories.

The brand emphasizes cyclists' contact points with the bike, offering products tailored to various disciplines, including road racing, MTB, cyclocross, triathlon, and endurance cycling. Its close collaboration with professional athletes, such as teams Movistar, Jumbo-Visma, INEOS, and AG2R, ensures that its products are tested and refined in competitive environments.

Committed to comfort, lightness, and innovation, Fizik combines physiological research and advanced technological development to meet the needs of both amateur and professional cyclists. The brand exemplifies excellence in design and performance, as demonstrated by its numerous competition victories and design awards.