Assos

ASSOS, a manufacturer of high-end cycling apparel, tailored for summer and winter, for both men and women. The company is renowned for its innovative and premium materials, inspired notably by the ski suits of the Swiss national team, an idea that led to the creation of the first Lycra shorts and anatomical skinsuits.

The quality of the products is demonstrated by their popularity among professional cyclists. Although ASSOS does not sponsor any pro teams (apart from the Swiss Federation), 850 professional riders paid out of pocket to have the chamois in their sponsor-provided shorts replaced with ASSOS chamois. This expertise explains the brand’s premium positioning and reputation, combining innovation, comfort, and durability.